How Does Investing Work?

Stocks, bonds, mutual funds, and ETFs are common types of investments.¹

• Stocks: When you invest in stocks, you’re buying a small ownership piece in a public company. Stocks are also called equities.⁴ Stock shares are traded on different exchanges, or markets, like the New York Stock Exchange and the NASDAQ.
• Bonds: Bonds are debt instruments. When you purchase a bond, you are actually lending money to the bond issuer. Bonds pay interest over their life and repay their principal – aka “face value” – on the bond maturity date. Bonds can be issued by the government (federal, state, municipal) or by private companies.
• Mutual Funds: A mutual fund is a professionally managed fund that pools money from many investors to purchase financial securities. When you buy a share of a mutual fund, you’re buying a small piece of a basket of those securities. Each fund has a stated investment strategy, which is outlined in its prospectus. For more, see “How to Invest in Mutual Funds.”
• Exchange-Traded Funds (ETFs): Think of these as mutual funds that can be bought and sold on a stock exchange. See “What Are ETFs & How Do You Invest in Them?”

Mutual funds and ETFs can be made up of stocks, bonds, or a mixture of both.⁵

The way you make money by investing depends on the financial instrument.

Stocks, mutual funds, and ETFs: Investment growth usually comes from capital appreciation, which is a technical way of saying an asset is worth a higher price than what you originally paid.⁶ Their prices are constantly fluctuating, getting many investors excited by market spikes and dips, but it’s important to understand that you do not actually make (or lose) money unless you sell your investment. Until that point, it’s just an “unrealized gain/loss.”⁷ For stocks, mutual funds, and ETFs, there are two main ways you can grow your money:

• Dollar-cost averaging: With dollar-cost averaging, you buy the same stocks regularly over time – say, $500 worth every month or week. Doing that, you’ll sometimes be buying at high prices, sometimes low, and sometimes in between. The theory is that this approach helps reduce the impact of market volatility on your long-term investments by smoothing out the ups and downs of the market.
• Dividends: Some stocks, mutual funds, and ETFs pay dividends. This is when the underlying company represented by the investment periodically shares a bit of its profit with shareholders. Dividends can be paid in cash or reinvested as additional shares, depending on the specific arrangements.⁴

Bonds: The primary way to grow your money is from the interest payments that the bond issuer (debtor) makes. These payments are usually made every six months. Additionally, the face value of the bond is repaid on its maturity date. Sometimes, you can buy a bond at more or less than its face value, which can create a second source of investment income (or loss). Bond prices may fluctuate from a bond’s face value based on how the bond’s interest rate compares to market interest rates and on the creditworthiness of the bond issuer.⁴

After identifying your investment goal, setting an investment budget, and researching investment options, you may be ready to start investing. How does investing work, mechanically?

You’ll need to open a brokerage account to hold your investments. You’ll buy and sell stocks, mutual funds, bonds, and other types of financial instruments through this account.¹ Brokerage accounts offer various levels of investment help, for a fee:⁴

• Managed brokerage accounts provide advice, research, and guidance from a financial professional and generally have the highest trading and commission fees.¹
• Online brokers often provide robo-advisors – software programs that make recommendations based on your preferences and risk tolerance.¹
• Self-managed accounts are the lowest-cost option, where you make all the trades – and decisions about what to trade, when – yourself.¹

If your investment goal is for retirement, a tax-advantaged brokerage account may be a good option. These accounts include individual retirement arrangements (IRAs) and 401(k)s through an employer, and they allow your investments to grow tax-free.¹ See “Tips for Retirement Investment Options.”

Regardless of which type of brokerage account you select, none are FDIC insured – even those offered by banks.²

If you determine that you’re going to invest in stocks or ETFs, you’ll need to understand how the purchasing works. There are two basic types of purchase orders:⁹

• Market orders: Directs your brokerage to immediately buy a certain number of shares of a stock at the current market price.
• Limit orders: Directs your brokerage to purchase a specific number of shares at (or below) a set price, at some time in the future. There is no guarantee that this order will ever be triggered unless your conditions are met.