The Beginning
American Express cares deeply about
communities and believes small
businesses are at the core of every
neighborhood. That's why — in
the midst of the recession in 2010 — we
created Small Business Saturday® on the
Saturday after Thanksgiving to encourage
people to Shop Small and bring more
holiday shopping to small businesses.
communities and believes small
businesses are at the core of every
neighborhood. That's why — in
the midst of the recession in 2010 — we
created Small Business Saturday® on the
Saturday after Thanksgiving to encourage
people to Shop Small and bring more
holiday shopping to small businesses.
Supporting small businesses is more
important than ever
opening and staying open. To be successful requires an abundance of grit, passion and determination.
Watch the docuseries Saving Main, which looks at some of the challenges three different small businesses
faced and the inspiring ways each business persevered.