Heather Thomson, founder of Yummie by Heather Thomson and Maria Seidman, the Co-founder and CEO of Yapp, answer viewer questions about best approaches to screen resumes and how to maintain a strong brand identity while owning several product lines.
![American Express Business Class Logo](https://icm.aexp-static.com/content/dam/contenthub/us/en/images/design-elements/AXP_bc_article_logo_right_justified.png)
![MSNBC Your Business with JJ Ramberg | Weekends 7:30am](https://origin-gemapp.americanexpress.com/content/dam/contenthub/us/en/images/design-elements/msnbc_banner_transparent.png)
Finding Qualified Employees and Strengthening the Brand
Published: March 09, 2014
Updated: July 13, 2023
Summary
Heather Thomson and Maria Seidman answer questions about screening applicants & how to maintain a strong company brand.