Overview
In 2023, American Express recommended nearly 10 million businesses to over 36 million Card Members across Amex-funded Marketing, driving over $43 million in new spend at businesses like yours!1
Gen Z and Millennials represented 32% of US American Express Consumer Billed Business2 in the fourth quarter of 2023, with 15% Year over Year growth. By welcoming American Express Cards, your business could have opportunities to attract those consumers.


Help Card Members find you
Take the following steps to increase your chances of receiving free promotion and to make sure Card Members are going to the right place when they want to Shop Small®, earn more rewards, and tap to pay.
1. Visit the Map to see if you’ve been automatically listed and to verify your information.
2. Click here to update or add your listing.
Need to update your listing?
Video walkthrough with onscreen text displayed:
How to add your business to the American Express Shop Small Map.
STEP ONE - Log into the Map
STEP TWO - To edit, select the shop location
STEP THREE - Check that the toggle for "Show on Shop Small Map" is selected
STEP FOUR - To edit the information, click the edit icon next to the section you wish to update
STEP FIVE - Click the "Save" button to save your updates
Updates can take up to 3 days to be reflected on the Shop Small Map or Online Directory.
Still having trouble? Give us a call at 1-833-213-0506. We are available from 9am EST to 6pm EST, Monday through Friday.
You can also email us at ShopSmallHelp@aexp.com
Click here to log in and update your listing and check our FAQs for eligibility information.
More resources to fuel your growth
Disclosures
1Source: 2023 Internal Amex Recommendations Data. New Spend is defined as American Express® Card Members with no activity at an SE 90 days prior to the recommendation but spend within 30 days after the Card Member sees the recommendation.
2Billed business represents transaction volumes on payment products issued by American Express. Source: Investor Day Data, 2023.