Advertising powered by Membership
Access high-spending Card Members, build brand loyalty, and experience the powerful backing of American Express with an Amex Offers campaign curated for your business.
Expand your reach with Amex Offers
We'll work with eligible Merchants and Advertisers, like you, to create offers that will help attract, engage and tap into the next generation of high-spending Card Members.
$9.8B
In 2023, Amex Offers drove $9.8 billion in spend to US merchants who ran on our platform.1
341M
In 2023, US Card Members enrolled in 341M Amex Offers.2
60%
In 2023, the average transaction size of American Express Card Members was 60% higher than that of non-Card Members.3
52%
52% of Amex Offers redeemers in the US were Gen Z or Millennial Card Members.4
Why choose Amex Offers
Advertise to your customers where they are
You'll have access to high-spending Amex Card Members in the channels they use every day.
Evaluate offer performance
We give you insight into average transaction size, daily redemption, demographic information and much more.
Curate the offers that work for you
Amex Offers aren’t one size fits all. With customized targeting and flexible offer structures we’ll work with you to curate offers that fit your business.
Easily reach a growing demographic of Card Members
Gen Z and Millennials are more intentional spenders – and are among our most frequent Amex Offers redeemers. We’ll help you attract them.
Set up your offers with ease
Leave the busy work to us, so you can focus on your business. Our Amex Offers campaign set-up is a streamlined, optimized process that works for you.
Tap into a global market
With Amex Offers available in 13 markets around the world, we can help you reach a global audience – In 2023, American Express had 141 million cards-in-force globally.5
Pay for performance
Feel confident knowing no surprise fees will be applied to your campaign.
Feel confident knowing Amex has your back
We’re proud to have backed our Card Members, merchants, and partners since 1850. We’re here when and how you need it most to help your business flourish.
How it works*
Step 1
We’ll work with you to design an offer tailored to your business needs and set up custom targeting.
Step 2
We'll advertise your offer to Card Members in the channels they use, which will help you acquire new customers and build loyalty with returning ones.
Step 3
Card Members can easily add your offer to their Card with a click – and begin redeeming right away.
Step 4
We'll provide insights into how your offer performed to help inform and optimize your next campaign.
*Amex Offers may not be available to all Merchants and Advertisers. Reach out to your Client Manager for more details.
Here's how our campaigns work
Creating your Amex Offers campaign is a streamlined process.
1
We’ll help design your custom campaign
We’ll work with you to create offers and set up custom targeting designed to acquire new customers, continue to build loyalty with existing customers, or both. Set-up is easy and tailored to your business.
2
We’ll advertise your campaign to our Card Members
Once your campaign is live, we’ll advertise it to the right Card Members. We know our Card Members – what they’re passionate about and how they spend – and we’ll advertise your offers to them in the channels they use every day, at the right moments.
3
Card Members easily add your offer to their Cards
Card Members can add your offer to their American Express Card with just a tap – and begin redeeming right away. Once a Card Member redeems, the savings will automatically be credited to their account, making it a seamless, streamlined customer journey.
4
We’ll send you a detailed post-campaign report
When your campaign has ended, we’ll provide you valuable insights to inform and optimize your next campaign, including ROI, average transaction size, customer demographics, media value and more.
Hear from real businesses that had real results
From food to fashion, these brands boosted sales and drove customer engagement with Amex Offers.
Indeed
Amex Offers helped the leading job site acquire thousands of new employers.
Graham & Fisk
The wine-in-a-can company responsibly targeted their brand to a much larger audience and increased sales.
Norton
The leading cyber security company launched multiple campaigns viewed by more than 25 million Card Members.
Levain Bakery
The New York bakery gained new customers during peak moments at a lower cost per acquisition than other paid channels.
Leading Fashion Brand
The legacy fashion brand enjoyed increased exposure and access to high-spending customers.
Ministry of Supply
The boutique clothing brand widened their reach and made a splash with new customers.
Rocket Lawyer
Amex Offers helped the legal company increase brand awareness and cost-effectively acquire new customers.
Spoonful of Comfort
The gift company, which got its start on Shark Tank, boosted sales during their slow season with the help of Amex Offers.
Stumptown Coffee
The coffee chain created a dual redemption Offer campaign that re-engaged lapsed customers at a fixed cost.
Explore Member benefits
Footnotes
- Based on 2023 American Express Internal Data.
- Based on internal American Express data. Enrolled means a Card Member added an Amex Offer to their Card but did not necessarily take advantage of the offer.
- Nilson Report #1,257, February 2024. Transaction Size derived from U.S. year-end purchase volume divided by year-end purchase transactions, not from individual consumer-level data. Average Non-American Express transaction size includes Visa, MasterCard and Discover credit and charge cards and excludes debit and prepaid volume and transactions.
- Based on 2023 American Express internal data. Amex Offers Redeemers are defined as Amex Card Members that redeemed at least one Amex Offer in 2023. Gen Z is the population of Amex Card Members born between 1996 and 2012 and Millennials are the Amex Card Members born between 1981 and 1995.
- Cards-in-force represents the number of Cards that are issued and outstanding by American Express and includes American Express cards issued under network partnership agreements with banks and other institutions.
Are you a current Card Member?
Card Members who enrolled in Amex Offers added the potential to earn an average of $150* back in Statement Credits on qualifying purchases in 2023.
*Represents the average aggregate value that US-issued Proprietary Consumer Card Members who enrolled in Amex Offers in 2023 could have earned in Statement Credits if they had made qualifying purchases at select merchants.