LOVE WHERE YOU LIVE, SHOP SMALL
MAKE A BIG DIFFERENCE
FOR THE INDEPENDENT BOOKSELLER WHO FOUND YOU THAT FIRST EDITION.
FOR THE FLORIST WHO SAVED YOUR RELATIONSHIP LAST VALENTINE'S.
FOR THE BAKER WHO FILLS YOUR STREET WITH THE SMELL OF FRESHLY BAKED BREAD.
AND FOR THE BARISTA WHO NEVER NEEDS TO ASK YOUR NAME.
WE'VE ALL GOT A PART TO PLAY.
EVERY LITTLE 'TAP' KEEPS YOUR HIGH STREET ALIVE,
AND HELPS YOUR COMMUNITY THRIVE.
IF YOU LOVE WHERE YOU LIVE, SHOP SMALL.
Photography
Share your love for where you live by taking the perfect pic. Share it with the world to make that small business up to £179*.
Selfies
Share your love for where you live by improving your selfie game. Then share it with the world and make that small business up to £179*.
How to use hashtags
Share your love for where you live by using hashtags! #lessismore. Just tag the shop and share it with the world to make that small business up to £179*.
Shop Small with Jim Chapman
Content creator, model and writer Jim Chapman talks about his recent house move, his new favourite local shops and how everyone can become a local legend this festive season.
What are your favourite shops in your local area?
I've recently moved to Islington in north London and have loved getting to know my new area; it's such a treasure trove of small, independent shops! I already have so many favourites but if I had to pick, Jolene is an amazing bakery cafe and restaurant all in one that I head to for my daily caffeine fix. After Noah is an awesome vintage home store, where I've enjoyed searching for some key items for my new pad.
Why do you like shopping in small merchants?
Already, some of the staff in my favourite places are starting to greet me by name. I love that. I'm a sucker for a good story and so many of the owners I've met have brilliant and inspiring stories behind their products and businesses. They're also experts at their craft and stock unique gifts, which makes them really stand out from the crowd, especially at this time of year when the focus is on shopping. When it comes to food, because these places are smaller, they're more responsive and so can stock great produce and alter the menu around it.
"I've loved getting to know my new area."
What do you think is the best way for people to show their support for their favourite small business?
Shop owners pour their hearts and souls into their businesses and I think it's important to champion this - that's why i'm encouraging everyone to become a local legend this festive season and give their favourite small businesses a social media shout out! Whether you've got 25 followers or 2 million, we can all make a difference by posting on our social media channels and tagging out favourite local businesses.
Jim with Tony from Yield N16
Jim with Danny from De Beauvoir Deli
I am a shopper
Shop small with American Express to make a big difference to your local community. Click below to learn more.
Shop Small Magazine
This year we launched a Shop Small magazine in partnership with Courier Media. Click below to see featured highlights and articles from the new Winter magazine, plus enjoy looking back at our Spring edition too.
I am a small business
Shop Small is dedicated to supporting Small Businessses who do big things for their local communities. Learn more below.
Show you love where you live with American Express
For the seventh year running, American Express is celebrating the small businesses that do big things for their local neighbourhoods, while also rewarding Cardmembers for showing their support for where they live. So, make sure you take advantage of the Shop Small Offer from 7-22 December 2019; spend £10 in small independent shops and get £5 back, once per merchant, up to £50!*
There's nothing quite like being welcomed by your name when you pop in for your morning coffee, or having a helping hand finding that special first edition you've been searching for. That's why American Express has partnered with content creator Jim Chapman to remind us how even small actions can make a real difference to our high streets. We all have a part to play; simply sharing news and photos of purchases on social media has the potential to generate £179** of additional revenue for local small shops. So, let's keep high streets alive. If you love where you live, Shop Small.
Love Where You Live/ Jim Chapman Q&A:
- Social media and digital consultancy Econsultancy interviewed 4,000 UK residents, aged 18+, during October 2019
- £179.88 is the potential amount of additional revenue to a shopkeeper from new customers, if a shopper shares positive comments or images on social media.
- This figure has been calculated as: the average number of social media followers who act on a recommendation multiplied by their average individual spend in a small shop.
- This is not a guaranteed figure.
- Size of Circle: ‘150’ has been used as the Size of social circle. This is a median average.
- The data behind the metric for amount spent is per week
