About Shop Small
Shop Small brings shoppers, business owners and civic leaders together to support small businesses and give back to their local communities. Shopping small adds up to big things, and together we can make an impact.
At American Express, we believe that small businesses and the joy they bring are at the core of every neighbourhood. That's why we created Shop Small, to encourage people to show some love for their local high street by choosing to shop at small and local businesses.
Golda Rosheuvel joins the Champion Small 2024 judging panel
“Small businesses bring so much diversity to the high street and are an important part of my life, not least as the proud co-owner of Imma The Bakery. It’s my privilege to be part of the judging panel for Champion Small. I can’t wait to learn about the nominees and their stories – it will be great to hear how they are making a difference to their customers and local communities.”
Golda Rosheuvel, Actress and proud co-owner of an award-winning artisan bakery.
Golda’s top ten
Want to know which independent businesses have Golda Rosheuvel's seal of approval? Download the list below.
Celebration stollen recipe
Feeling inspired to test out your baking skills? Try out Imma The Bakery’s Celebration Stollen recipe here.
The top 10 UK high streets for independent shops
American Express and Shop Small commissioned research with GlobalData to reveal the top 10 UK high streets for independent shops, including St Mary's Street and Bailgate in Lincolnshire, Gloucester Road, Bristol and Oldham Street in Manchester.
Small businesses are the heart of Britain, bringing our communities to life. We’re proud to partner with Small Business Saturday to support local businesses nationwide.
LITTLE BLUE BOOK OF SHARING
The Little Blue Book of Sharing highlights some of the brilliant independent and small businesses that make up our local communities.
Backing your small business
If you’re a small business, click here to learn about all of the ways American Express can help support you.
Which Card is right for you?
Find the American ExpressⓇ Card that best fits your lifestyle – with Cardmember-only perks and benefits, we’ll help you live life to the fullest.