Effective Date: 26/09/2024
About Cookies & Similar Technologies
American Express Services Europe Ltd., American Express Payment Services Ltd and American Express Europe LLC) (“American Express”) (hereinafter “we”) is committed to providing you with full and transparent information about the use of cookies and similar technologies, such as pixels, web beacons and tags (together “cookies”), on our website and applications (including online services on our website, such as application forms) and in emails sent to you.
This Cookie Policy provides you with information on cookies used on this website and how you can make choices about them.
For more information on how we process your personal information, please refer to our Online Privacy Statement
Please note that our Cookie Policy does not apply to the privacy practices of third-party websites that may be linked to or accessed from this website, and that we are not responsible for such practices.
What is a cookie?
Cookies are small text files containing small amounts of information that are placed on your PC, mobile device or tablet whenever you visit a website. When you visit our website, we use cookies to collect information about your use of this website, such as information about the device or browser you use to access it, your operating system, your web browser, how you interact with our website, the website or application that led you to us, your general location and your device’s IP address. You may not be able to perform certain activities within our secure online services unless these cookies are present.
Certain cookies contain personal information. For example, if you click on “remember me” when logging in to a website or application, a cookie will store your username and preferences.
Cookies may remain on your device for different periods of time. Some cookies, called “session cookies”, are temporary and are automatically deleted when you close your browser or when your session ends. Other cookies, called “persistent cookies”, are stored on your device until you delete them or your browser deletes them when the cookie expires.
Cookies we use and their characteristics
These types of cookies are essential for the security and proper performance of our website and/or the provision of a product or service you have requested. Dropping these cookies do not require your consent. Without these cookies, we will not be able to offer a functional website and provide you with the products or services you may request.
Although you can configure your browser to block these cookies or to alert you accordingly, disabling them may cause parts of our website to not work.
These cookies are used to:
- allow us to confirm that you are logged in to secure areas of our website;
- ensure the security of our website, including, in specific cases, to protect it against online fraud, malicious bots and other automated attacks, for example by limiting robotic access attempts. To this end, we ensure that the traffic comes from a human and not a robot by analysing, for example, the user’s behaviour against predetermined patterns to identify possible fraudulent activity;
- help you navigate between pages and maintain your session;
- distribute traffic properly to ensure adequate website connectivity and performance, preserve the integrity of traffic on our website (by preventing/detecting data corruption, for example) and block any malicious users;
- record and respect your preferences regarding our use of cookies on your device;
- help us detect fraud crime when you open a new account with us online by analysing your interaction (mouse movements and keys pressed) with our new accounts webpage;
- enable the use of interactive services such as Webchat, if you have requested it.
Our suppliers include :
- InAuth
- Akamai
- F5
- Eightfold
- Oracle Taleo
- BioCatch
The following categories of cookies (Sections 2, 3 and 4) will be blocked if you choose to decline cookies on our website (see the section “Changing cookie preferences on our website”).
These cookies remember you so that we can improve and personalise your visit to our website. Without these cookies, we cannot remember your previous settings or personalise your experience on our website. These cookies can also be used for credit risk management purposes.
These cookies are used to:
- remember your user preferences, such as your preferred language;
- remember your accessibility choices, such as font size;
- remember your username if you have logged in to your online account in the past;
- facilitate content dissemination on our website;
- manage credit risk, including to review and make a decision on each request you submit via digital channels, and to develop and adjust our risk management policies, models and procedures related to card applications and the management of customer accounts;
- provide you with or facilitate the use of interactive services such as Webchat (on our travel and lifestyle service webpages and our corporate programme webpages only).
Our suppliers include :
- Qualtrics
- Eloqua
- Live Person
- Eightfold
- Oracle Taleo
- Adobe
- YouTube
We use these cookies to understand how you and other visitors use our website in order to assess its performance, optimise your digital experience and make improvements.
These cookies are used to:
- understand which browser visitors use, what pages are most and least visited and the number of new visitors to our website over a given period of time;
- understand how you arrived at our website, including the third-party application or website that led you to us, and the number of repeat users;
- understand user behaviour on our website in order to improve the digital experience and solve problems more effectively (for example, by looking at how visitors use and navigate our website and how these actions affect website performance);
- test different versions of the same web page in order to provide the best customer experience to our users;
- identify performance errors/issues and improve the performance of our website;
- improve the products and services we provide.
Our suppliers include :
- Adobe Analytics (Adobe)
- Contentsquare (Clicktale)
- Dynatrace
- Acoustic Tealeaf
We and our partners use marketing and social media cookies (also known as advertising cookies) to provide visitors with more relevant ads tailored to their interests. These cookies track your browsing on our website and other websites, collect information about your habits and preferences and are used to understand your interests better based on past or current browsing activities.
Marketing Cookies
Marketing cookies are used for the following purposes:
- Advertising targeting and “retargeting”: These cookies help us to display ads that are relevant to you (including on third-party websites such as social media). This personalisation is based on your past browsing. For example, if you have visited specific product pages on our website, you may see ads for those products on other websites you visit.
- Analysing advertising performance: We use cookies to assess the performance of our advertising campaigns and calculate our partners’ remuneration. This includes calculating the number of times an ad has been viewed or clicked on, and whether it has led to an action by the user, such as visiting a product page or applying for a card. Their aim is also to limit the frequency of dissemination (i.e. limit the number of times you see an ad).
- Personalisation: Cookies help us personalise content or search results as well as advertising messages according to your specific interests and needs.
Third-party partners
We work with third-party suppliers and advertising partners, who may also place cookies on your device to provide you with personalised ads during your web browsing. These third-party cookies also collect information about your online activities and combine the data with other information they may have collected about you to display more targeted ads, in compliance with industry standards. These partners also give you the option to refuse targeted advertising.
Our advertising partners and suppliers are as follows:
- Adobe Analytics (used to measure the success of our advertising campaigns only where you have consented to marketing cookies)
- Amazon
- X (formerly Twitter)
- YouTube
- Google/DoubleClick (Google Ads)
- Havas People
- Quantcast
- Seedtag
- Sizmek/Amazon Ad-Server
- Xandr/Microsoft Advertising
- Yahoo
- Adot
- Sojern
- Exactag Tracking
- Adara media
- Bing
- Oracle
- Rezync
Social media cookies
These cookies are placed by third-party social media platforms to link up and integrate with our website. They can be installed through plug-ins or sharing buttons on the social media platform. We do not allow these third-party platforms to place these cookies on the career and job offer pages of our website.
These cookies are used as follows:
- for advertising purposes;
- to allow you to see videos embedded on our website;
- to allow you to share information with social media platforms;
- to allow you to interact with content published on social media.
Our partners are as follows:
Changing cookie preferences
You can manage your cookie preferences through our website and/or change your browser settings at any time, as described below:
a) Through our website
You can choose to accept or decline our website’s functionality, performance and marketing/social media cookies in the banner that appears the first time you visit our website or by clicking on the menu bar to the left of this page “Set Cookie Preferences”.
Your choices will not delete any existing cookies already placed on your device by our website but will prevent further cookies from being placed.
If you wish to delete the cookies that are currently stored on your device, you cannot do this through our website. Instead, you must do this through your browser settings (see below).
The choices you make on our website will be stored and applied for six months from the date you make the choice or until you delete all existing cookies through your web browser settings (this will also delete the record of your choices). The next time you access our website after the expiry of the six-month period or if you delete your cookies through your browser settings, you will be prompted to provide your choice again.
b) Through your browser settings
If you prefer to restrict, block or delete cookies from https://www.americanexpress.com/en-gb/ or any other website, you can use your browser to do so. Each browser is different and your browser’s “Help” function will show you how to proceed. Please note that if you choose to disable essential cookies, it will affect how our website works. For example, while you will still be able to view the public website, you will not be able to log in securely to check your transactions or make payments.
Use of other websites
When you use links to other websites that we provide to you, we recommend that you carefully read the privacy and cookie policies of those websites.
Please note that any choice about cookies that you may have provided on our website will not be applicable on non-American Express websites.
Cookie as part of emails
We use cookies to track whether emails we send to you are read or not and which links or URLs you clicked on within those emails. We use this information to determine the effectiveness of our communications and to help us better tailor the emails and online advertising that we may send you in the future.
You can disable cookie in emails by changing the settings of your device or email programme (generally, you can do this by disabling the automatic image loading function).
Contacting us
If you have questions about this Policy or the use of cookies, please contact our Data Protection Officer at amexukdpo@aexp.com
You can also write to us at: American Express Services Europe Limited, 1 John Street, Brighton, BN88 1NH
Changes to our Cookie Policy
We reserve the right to change this Policy at any time. When we make such changes, we will update the effective date at the top of this page.