American Express® Card Members started the new year off with an exciting lineup of passion-driven experiences.
In the U.S., we celebrated an historic win at The American Express 2024 PGA TOUR Golf Tournament in California and unveiled exclusive access to archival timepieces from The Watches of Switzerland Group at Amex’s Centurion New York.
Over in Uruguay, we hosted Card Members at our American Express Beach Club, and in Madrid, Card Members experienced culinary excellence during an evening of elevated dining hosted by three Michelin Star Chef Dabiz Muñoz. Card Members had access to a myriad of unforgettable experiences #withAmex.
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California: The American Express™ 2024 PGA TOUR Golf Tournament
Golf fans returned to La Quinta, California for the 65th edition of The American Express 2024 PGA TOUR Golf Tournament. Fans could watch top ranked professional golfers play and were able to experience a historical win by amateur golfer Nick Dunlap. Card Members also enjoyed special access to onsite benefits as part of the fan experience. This included a new refreshment bar and goods from local small businesses like Cheeky’s and Brandini Toffee.
Fans could also shop from a collection of merchandise exclusively designed by lifestyle brand Malbon Golf to celebrate the 65th anniversary of The American Express. Card Members received an exclusive offer of 20% off all merchandise from the collection.
Uruguay: Summer at The American Express Beach Club
Card Members can spend summer in the southern hemisphere visiting the American Express Beach Club pop-up until March 31. Located along the coastline of Playa Brava in Punta del Este, Uruguay, guests can enjoy exclusive access to a private beach with premium amenities for surfing and other sports. To wind down, the pop-up also features exclusive food options and a sushi bar presented by Argentinian Chef Diego Bril.
Uruguay: Sunset Viewing at Casa Mar by Fabric Beach Club
Punta del Este’s sunset is an unforgettable experience, and Card Members were invited to enjoy unbelievable views at Casa Mar by Fabric beach club. Set alongside the post card-like backdrop under the stars, guests were entertained with a remarkable fire show as they enjoyed a delicious menu of sushi and Nikkei cuisine created by Fabric Sushi.
New York: Hands on Time with Watches of Switzerland and Centurion
American Express and The Watches of Switzerland Group invited Centurion Members to experience the debut of an exclusive, special collection of archival timepieces. The event took place at Centurion New York at One Vanderbilt and marked the start of a new VIP service for Centurion Members when they shop at Watches of Switzerland. Throughout the evening, guests were given a first look at the exceptional capsule collection in a unique watch vault and could consult with Watches of Switzerland horological experts and try on historic models that have been passed down over generations.
Madrid: Exclusive Dinner Party at DiverXO with Chef Dabiz Muñoz
American Express Centurion Members were invited to an exclusive dinner party hosted by three Michelin Star Chef Dabiz Muñoz at his luxury restaurant DiverXO in Madrid, Spain. As part of the evening, guests enjoyed a delicious tasting menu of creative dishes for an exciting, avant-garde culinary adventure. The event also featured a meticulous selection of wines curated by sommelier Miguel Angel Millán.
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