Waldo is no longer just hiding in crowds. It turns out, he may hanging out in your neighborhood. The owner of a bookstore in Falmouth, Massachusetts launched a Find Waldo scavenger hunt to get more customers in the doors at local stores. If you've ever wondered, "Where's Waldo?", you may actually find him shopping somewhere near you.
Where's Local?: How Waldo Is Getting Customers To Shop Small
Summary
Where's Waldo? It turns out he may be at a small business in your community.
Published: September 21, 2014
