Waldo is no longer just hiding in crowds. It turns out, he may hanging out in your neighborhood. The owner of a bookstore in Falmouth, Massachusetts launched a Find Waldo scavenger hunt to get more customers in the doors at local stores. If you've ever wondered, "Where's Waldo?", you may actually find him shopping somewhere near you.
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Where's Local?: How Waldo Is Getting Customers To Shop Small
Published: September 21, 2014
Summary
Where's Waldo? It turns out he may be at a small business in your community.