Tupperware on Expanding Your Customer Base Through Word of Mouth

For the first half of the 20^th century, plastics had no place in the kitchen – the material was meant for industrial use. So when Tupperware debuted the Wonderlier Bowl in 1946, no one understood what it was for. Two years later, all that changed. See how a saleswoman named Brownie Wise developed an early social strategy to expand and educate Tupperware’s customer base. Brought to you by OPEN Forum, in partnership with Fast Company.