Tat’s All Folks: Maintaining Laser Sharp Focus on the Brand

Getting the buzz for your new product or service can be a struggle for a startup, but that was not the case for one New York based woman entrepreneur. Her artist-designed temporary tattoos are a hit with all ages. The competition has been quick to get in on the craze which has made it important for her not to let the hype distract her from having laser-sharp focus on her brand.