Subscription businesses are hot! Whether it’s Zipcar, Netflix or Birchbox, consumers who are short on time and interested in hassle free shopping are fueling the growth of this sector. Is it just a trend or is it here to stay? We take a closer look at the expansion of subscription commerce and why a subscriber can be more valuable than a customer.
Subscription Addiction: Turning Customers Into Subscribers
Published: August 02, 2015
Updated: July 12, 2023
Summary
Why recurring revenue and predictable cash flow have some entrepreneurs hooked.
