Some small businesses don’t succeed. It’s the harsh reality of doing business. That was the case for two small business owners we met a few years ago. They discovered that their hot new startup may not have been so hot after all. The venture fizzled, but the pair pivoted just in time to turn the company into a business that’s disrupting the job hunting industry.
Start Up & Pivot: Changing Direction Before It’s Too Late
Published: March 15, 2015
Updated: July 12, 2023
Summary
Two entrepreneurs switch gears when their company just doesn’t catch on.