Connecting and influencing your clients can turn them into ambassadors for your brand, but how do you do it? Robert Cialdini, a professor of marketing at Arizona State University and the president of Influence At Work, tells us how to perfect the art of persuasion through something he calls social proof.
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Social Proof: Small Business Owners and The Art of Persuasion
Published: December 21, 2014
Summary
Perfecting the art of persuasion to influence your customer base.