Connecting and influencing your clients can turn them into ambassadors for your brand, but how do you do it? Robert Cialdini, a professor of marketing at Arizona State University and the president of Influence At Work, tells us how to perfect the art of persuasion through something he calls social proof.
Social Proof: Small Business Owners and The Art of Persuasion
Published: December 21, 2014
Summary
Perfecting the art of persuasion to influence your customer base.