Small Biz Disruptor: Michelle Phan

Back in 2007 Michelle Phan was a college student who had a passion for makeup and beauty.  She wanted to share her makeup styling skills with the world, so she decided to upload makeup tutorials on YouTube. Today, Michelle is the second most subscribed female on the site and has her own makeup line and a successful beauty subscription box service called ipsy. Michelle is even venturing out with her own webtoon, beauty book and more. We sat down with her at ipsy’s headquarters in Los Angeles to hear in her own words what it took to disrupt the world of beauty.