When Rick Alden founded Skullcandy in 2003, he set out to create street art-inspired headphones for use on the slopes and at the skate park. But once the company went public, overproduction and a chase for mass appeal led its headphones away from what made them a success in the first place. See how Skullcandy regained a following to increase sales once again. Brought to you by OPEN Forum, in partnership with Fast Company.
Skullcandy on Building a Brand by Staying True to Your Followers
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Summary
How did a headphone company that built an empire on ultra-cool products wind up in the discount store bargain bin?
Published: December 08, 2015
