When starting up or launching a new product, many business owners find themselves in a tough spot when it comes to getting their first customers. They need case studies to attract clients, but they need clients to get the studies done. So, what do you do? Have you ever thought about giving your service away for free or at a deep discount? That’s exactly what the owners of Tongal did, and their strategy worked.
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Seductive Discounting
Published: March 31, 2013
Summary
Giving your product or service away for free could help you drum up business.