Episode 4 explores the importance of self-care for small business owners as the pressure of being “always-on” can feel overwhelming. Alli Webb, co-founder of Los Angeles-based Drybar, grew her brand from 1 location to 100 in under 10 years, including launching a product line. But learning to trust others helped her find much-needed balance, and she streamlined her newer business, Squeeze, as much as possible to prevent burn out. Similarly, Lulu Cordero, founder and CEO of Miami-based Bomba Curls, avoids the ideal of the perfect “balance” – but embraces the busy life and finds ways to make it more sustainable and fun. In Raleigh, North Carolina, Sarah and Jeff Shepherd turned a broken-down house into a boutique hotel, Heights House Hotel, and faced the realities of a 24/7 business. They found ways to pursue their passion, celebrate their success, and take care of customers – while also taking breaks in order to recharge.
Creating boundaries can help sustain you, allowing you to build a better business. Watch more episodes of Business Class. Available on Prime Video and Roku.