Roadside MBA

While we’ve been traveling around the country visiting Main Streets throughout this past year, three economists who teach at top business schools around the country have been doing the same thing. They took some time off from their jobs to find out what’s working for main street businesses and what’s not. They picked up some valuable business tips on their travels and compiled them in a book, “Roadside MBA: Back Road Lessons For Entrepreneurs, Executives and Small Business Owners.” In this week’s Business War Chest, co-author and associate professor of Management and Strategy at Northwestern University’s Kellogg School of Management Mike Mazzeo, joins us. He shares some of the important small business lessons we can learn from their back road travels.