Raising The Bar: Using Data to Your Advantage

The word "data" can be scary for anyone who's not into facts and figures. It also sounds like something for big companies with big budgets, but it's not. All small businesses have information hidden in the data collected about customers. It's just a matter of figuring out how to look at it and what to do with it. We found a bar in San Diego that has done a great job of collecting information and devising a plan. Just a little research has resulted in a big increase in revenue.