The Power of Social Proof

Having an amazing product or service often isn’t enough to get customers to open their wallets. Your delivery is often just as important. In this week’s Getting Customers, Robert Cialdini, President of Influence at Work and auithor of the book, “The Small Big: Small Changes that Spark Big Influence,” joins us. He tells us why you should be paying more attention to the power of social proof and what you can focus on to get more customers in the door.