You’ve probably heard the terms millennial, Gen X-er and Baby boomer because that’s how companies typically divide up their customers. Those labels didn’t make sense for one entrepreneur because once she passed a certain age, she only got ads geared to an older audience, and that’s not what she was looking for. As a result, she coined a new phrase that has made headlines around the world.
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Perennials: Who Are They and Why Should You Market to Them?
Published: April 23, 2017
Updated: July 12, 2023
Summary
Find out why you and your customers may actually be perennials.