Painting while drinking classes have become a big hit! However, how do you attract enough customers to make sure that your product or service is not just a passing trend? Eight years ago Renee Maloney and Cathy Deano started Painting with a Twist, they describe it as the perfect place for women to take a painting class complete with an instructor and some glasses of wine. Now, their business has grown to five locations and over 200 franchises. While painting and wine classes may be trendy right now, they say they've uncorked a brand that’s sure to please.
Painting with a Twist: A New Approach to Bucking a Trend
Published: March 01, 2015
Summary
The art of designing a business model that keeps customers coming back.
