It’s been three years since e-commerce optical brand Warby Parker launched. It immediately changed the world of prescription eyewear one click at a time. So, why are retail stores now a part of the owners’ expansion plans? We head to the company’s new, flagship store in New York to find out why this online business is also going offline.
Optimizing Opticals
Published: July 14, 2013
Updated: April 21, 2015
Summary
The owners of Warby Parker explain why they’re taking their online business offline.
