Many entrepreneurs are embracing the internet to boost sales, but not everyone is doing it. The owner of a yarn store refuses to set up shop online because it’s not how she wants to run her business. She prefers to interact with her customers on the phone, by email or face to face any day of the week instead of managing her sales through a website.
Why One Entrepreneur Won’t Turn Her Yarn Company into an Ecommerce Business
Published: April 09, 2017
Summary
One entrepreneur is selling community at her store instead of just making transactions.