When you’re launching a new company, you typically get the chance to build your brand from the ground up. If you opt to buy someone else’s business, you inherit everything that comes with it. One entrepreneur decided a name change was in order when he bought and overhauled his golf course. He knew immediately that the best way to attract new customers was to give his business a new identity.
On Course: What's In A Name?
Published: October 18, 2015
Updated: July 12, 2023
Summary
A business owner changes the name of his golf course to give business a boost.
