Nathalie Molina Niño, the co-founder and CEO of Brava Investments, explains that your greatest competitive advantage lies in fully understanding your customer’s wants and needs instead of worrying about what your competition is doing.
Obsess Over Your Customers to Grow Your Business
Published: April 16, 2017
Updated: July 12, 2023
Summary
Nathalie Molina Niño says that knowing your customer better than anyone else is the key to success.