When Jake Burton saw more and more people trading in their skis for snowboards, the life-long outdoor enthusiast decided to turn that trend into a business. Now, 35 years later, Burton’s company is known worldwide. He offers his advice for success in this Learning from the Pros.
![American Express Business Class Logo](https://icm.aexp-static.com/content/dam/contenthub/us/en/images/design-elements/AXP_bc_article_logo_right_justified.png)
![MSNBC Your Business with JJ Ramberg | Weekends 7:30am](https://origin-gemapp.americanexpress.com/content/dam/contenthub/us/en/images/design-elements/msnbc_banner_transparent.png)
Jake Burton
Published: July 22, 2012
Summary
Jake Burton talks about how he turned a trend into an international success in this Learning from the Pros.