It’s a problem that many entrepreneurs tend to make. You get so excited about your company that you can’t stop talking about it to potential customers, partners or lenders. Eyes may glaze over, but many small business owners just keep on going. What you may not realize is that all the talking may do more harm than good. One entrepreneur learned the hard way that when it comes to marketing your small business, you should bring your cliff notes instead of a novel.
Keep It Simple
Published: August 26, 2012
Updated: July 13, 2023
Summary
An entrepreneur learns a valuable lesson about keeping his company’s pitch short and sweet.
