Every entrepreneur has an idea in mind when they start their company, but focusing on one concept alone could mean the difference between success and failure. Mark Supik owner of Baltimore’s woodturning business Mark Supik and Company decided to listen carefully to his customers when they started buying beer tap handles, a product line that wasn’t part of the original plan but has since become his bestseller.
Handling It: Tapping Into a Demand
Published: September 27, 2015
Summary
How customer demand brewed up a woodworking business’s formula for success.