Bespoke Post Co-founder, Rich Prabhu and Racked’s Hilary George-Parkin think more online brands will transition to brick-and-mortar stores in 2018. While physical stores have seen steady declines in sales, Prabhu and George-Parkin say more brands are using in-person experiences to deliver new value to customers.
Going Offline
Published: December 13, 2017
Summary
Why digital-first brands may be migrating to the real world.
