Fruitful Brand: How One Company Grew Their Business and Their Brand

These California produce growers saw limited success with the fruits of their labor until they discovered that it's all about the brand! So, with growth in mind, they set out to distinguish their crops from their competitors, and it's paid off. We'll see how savvy family business owner Jim Shanley and his daughter Megan learned that once you establish a unique brand, customers know exactly what to expect.