These California produce growers saw limited success with the fruits of their labor until they discovered that it's all about the brand! So, with growth in mind, they set out to distinguish their crops from their competitors, and it's paid off. We'll see how savvy family business owner Jim Shanley and his daughter Megan learned that once you establish a unique brand, customers know exactly what to expect.
Fruitful Brand: How One Company Grew Their Business and Their Brand
Published: January 19, 2014
Updated: July 13, 2023
Summary
Creating one strong brand for your company can make the difference between standing out in a crowded market or not.
