When selling to an organization, it’s key to get to the right person. But how do you find the right influencer who can sell it internally for you? In this week’s Getting Customers, Brent Adamson, author of the book, “The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results,” joins us. He gives us some ways you can identify that key person so you can get more customers.
Finding The Hidden Influencer
Published: October 14, 2015
Summary
Our small business guru tells us how you can identify the key influencers who will lead you to new customers.
