Business psychologists will tell you that consumer purchases are often based on emotion. That’s why a growing number of entrepreneurs are marketing to a phenomenon of our times: those who fear things like natural disasters or domestic terrorism. We found a small business owner who serves customers who want to be prepared for anything.
Fear Factor: Capitalizing on Your Customers’ Emotions
Summary
Fear can be a powerful motivator for you and your clients.
Published: September 08, 2013
