When customers don't have to leave their homes to go shopping, you need to give people a reason to come to your business. The owners of a store in California have discovered a way to get clients through their doors. Not only do they sell things that you can't find anywhere else, but they've also turned their small business into a destination.
Expand The Brand: Creating A Community Around Your Business
Published: September 14, 2014
Summary
Customers do more than just shop at one Los Angeles store. They embrace the brand.
