Elevator Pitch: iSow.com, A Website that Seeks to Disrupt Gift-Giving for Young People

One woman got a bright idea when her daughter told her she only wanted two things for her 9^th birthday, a bike and money to start an investment account, but instead she received several other gifts.  That inspired today’s elevator pitcher to design a website called iSow which enables young people to use birthday, holidays and other gift-giving moments to register for goals instead of goods. Let’s see if our panelists want to see this business grow.