The neon light industry was once in danger of disappearing, but just as the lights were beginning to dim, a New York businessman opened a neon sign shop and made the colorful lights popular again. By the time he left the company, it was in shambles and the new owner had to figure out how to save it.
How Effective Leadership Helped a Neon Light Company Achieve Success
Published: January 29, 2017
Summary
The new owner of a legendary neon company applies effective leadership tactics to put his own colorful imprint on the business.
