Your business can't gain traction if you don't know who your real customers are. That was the problem one entrepreneur in New Orleans had with his children's party space. While catering only to the kids, he found out the hard way that it was the parents he should be making happy.
Don't Kid Yourself: Finding The Right Customers For Your Business
Published: September 28, 2014
Summary
A children's play space that actually caters to parents.
