When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce.
Dollars & Scents: The Sweet Smell Of Success
Published: July 16, 2017
Summary
This company is capitalizing on the growing importance of scents.
