If your business deals with issues that are hard to discuss, spreading the word is a challenge. For example, how can you put a positive spin on a company that does things like cleaning up crime scenes? The founder of one small business says the solution is to focus on her marketing.
Crime Scene Cleanup: Turning A Negative Into A Positive
Published: June 08, 2015
Updated: August 31, 2023
Summary
Making a tough subject easier to talk about with customers.
