How does a San Francisco entrepreneur create a unique shopping experience that successfully attracts customers to his gentleman’s apparel business? We met Ami Arad, who grew Wingtip into a business that is half public retail store and half private social club, which caters to people who, like himself, appreciate the finer things in life. He says the key to his success is in the details, every single thing is telling the story of the modern gentleman.
Cocktails & Clothes: Creating a Full Blown Lifestyle Company
Published: April 12, 2015
Updated: August 31, 2023
Summary
An entrepreneur turns his idea of a men’s clothing store into a signature brand.