Marketing to a specific demographic can reap potential profits, but how does a small business capitalize on customers’ emotions? Are there any potential risks involved? Jeffrey Hayzlett, the head of the Hayzlett Group, and business and development expert Larry Winget talk about how fear actually plays a significant role in many sales.
Can Fear Help Your Small Business Succeed?
Published: September 08, 2013
Updated: September 01, 2023
Summary
Fear may play a more prominent role in your company than you realize.