Tobi Lutke wanted to sell snowboarding equipment online, but there was no easy way to do it. That’s why the Shopify co-founder built his own sales platform in 2006. It’s now the e-commerce site of choice for online stores around the world. We speak to Tobi about the trust battery and why diversity is so important when hiring.
Business Disruptor: Shopify
Published: March 25, 2018
Updated: September 01, 2023
Summary
Shopify’s founder tells us how he created a solution to his own sales problem.
