Many business owners dream of teaming up with bigger brands to get more exposure for their own company. Making those deals will take time, and you’ll probably hear “no” more often than “yes.” Jamie Kern Lima, the founder and CEO of IT Cosmetics, and Ken Natori, the president of The Natori Company, tell us how they’ve managed these relationships.
Brain Trust: Getting Retailers To Say Yes
Published: October 01, 2017
Summary
How do you convince store owners and buyers to carry your product?
