When Bizzie Gold launched her fitness brand Buti Yoga, her number one priority was generating media buzz. While she was great at getting big press hits, her brand new business wasn’t ready for that type of exposure. Instead of having a company built on a house of cards, Bizzie set out to fix the infrastructure of her business so that the next time, she’s good to go.
Awkward Position: Strengthening Your Core To Get Your Company Ready
Summary
How to make sure your company is prepared when opportunity strikes.
Published: February 23, 2014
