Ari Weinzweig and Paul Saginaw, the owners of Zingerman’s Deli in Ann Arbor, MI wanted to grow their business but didn’t want to do more of what they were already doing. They found a new way to grow by creating a family of new businesses that all helped each other grow in many new directions.
Zingermans
Published: April 01, 2012
Updated: September 05, 2023
Summary
The typical route for growing a business is to scale it up by doing more of what you are already doing, but that isn’t the only way to do it. Zingerman’s finds a new way to grow.
