Businesses must change with the times. It can be a tough lesson for entrepreneurs to learn, but the evolution of a company can ensure its survival. One family-run jewelry store in Cincinnati is alive and well after almost 100 years in business thanks to the decision to scale down and create a more personalized customer experience.
Shining Example
Summary
A jewelry store scales down its business to create a more personalized customer experience.
Published: January 22, 2012
