Many of us probably take a product like salt for granted because it's available everywhere and it's cheap. Therefore, most of us would never even think of creating a high-end food and gift business based on salt. One business has actually found success in doing so however. That's because the owners managed to market themselves by properly seasoning their story.
Salty Story
Published: July 10, 2011
Updated: September 05, 2023
Summary
How to get customers to buy your product even though they may not need it.