Is a minimum viable product right for your company? If you’ve ever thought about launching one, you may want to listen to Russell Siegelman, a lecturer in management at the Stanford Graduate Business School. He and JJ Ramberg talk about how your small business can successfully brand and market an MVP.
![American Express Business Class Logo](https://icm.aexp-static.com/content/dam/contenthub/us/en/images/design-elements/AXP_bc_article_logo_right_justified.png)
![MSNBC Your Business with JJ Ramberg | Weekends 7:30am](https://origin-gemapp.americanexpress.com/content/dam/contenthub/us/en/images/design-elements/msnbc_banner_transparent.png)
3 Tips for Making Your Minimum Viable Product Succeed
Published: September 08, 2013
Summary
JJ Ramberg heads back to Stanford Graduate Business School to talk about minimum viable products.